What is the role of business in key social challenges of the modern world and what ecological responsibility lies with it? How to design products and services using available resources? How to react to dynamically changing market demands? How to design the invisible, that go beyond form and function?
The fifth edition of Design talks Business Summit is aimed at entrepreneurs, designers, and agents of change. During two days of meetings with workshops participants will gather strategic pointers and tools, get introduced to case studies of implementations and methods of designing changes in the business. The event allows joining an international group of professionals, who work on a border of design and business. DtB Summit is a chance to undertake transdisciplinary actions and establish a network of relations and idea exchange.
Variability, uncertainty, complexity, and ambiguity - VUCA for short, is a military term describing rules of crises. They require increased alertness and formulated unconventional acting methods. Today, in a reality subjected to constant and dynamic changes, this term becomes useful in a business environment. Modernity requires that entrepreneurs step into the unknown areas and take up new challenges.
Challenges posed by today’s reality liberate unusual potential. Redefining values leads to the creation of smart products and services based on innovative business models. Mindfulness in behavior and the ability to reacting quickly is a necessity to achieve it. Relying on habits and tested strategies carries a risk of producing outdated solutions.
Design in business is a tool, work culture, and strategic process, which allows designing solutions matched up for modernity. We believe that direct knowledge and skills exchange in this field, cannot be replaced by any digital content. That is why we want to invite you to real-life meetings of design and business with 350 participants during the annual edition of Design talks Business Summit.
Check the program.
when? 10 -11th July 2020
where? www.gdyniadesigndays.eu
